As designers it is our stock in trade to bring an experienced eye to our clients’ identities. We seek to present a clear message for them. We deploy our Visual Communication skills to show them in a confident, poised stance. Their goods, whether books, music or widgets made sparkly and their services reflecting their best qualities.
Look at me! The graphics cries. I’m shiny, appealing, loaded with character. Desirable, charming company you can enjoy doing business with. My shelves are bursting with must-have goodies. A veritable wizard’s quiver of skills and talents. Resplendent in cool, sharp livery and clearly the dog’s dangley bits in their field.
We have listened closely to ourclients’ problems and aspirations. We have compared the competition and teased out what makes them special in our minds and performed our voodoo on the Mac.
We designers bring focus and objectivity. And hopefully some fun too!
But what about our shop windows? I reflect on this as I have just re-vamped my website www.day-ellison.com. Frankly it is torture! Andrew Butler at DesignCredo calls it The Cobbler’s Shoes. Personally, I can’t see the shoes for wanting to strip out the cobblers. All your inner conflicts rush to the fore like anarchists at the barricades. Is this piece relevant? Am I being vain? Are SMEs as well represented as the celebrities? Should I make something more prominent? O, the human condition! One minute a carefree Creative Director setting out a succession of successful projects, the next taunted by the Demon Doubt, asking if you know how to re-organize the deck-chairs on the Titanic. Physician, heal thyself!
If you have dallied on my Blog before you will know that I love the English language. Marvelling at its power for clarity and delighting in its potential for whimsy and unruly playtime. But not on my website! I don’t want boastful adjectives and purple promises traipsing through with their out-sized muddy boots. I mean, I must think the better part of my work is good or I could not, in all conscience, release it to any the fab folk whose tags adorn this blog. But I certainly don’t want to lather the pages with sales-pitch. It’s just not me. But do I hamstring my own sales efforts in so doing? Arrrgghh! The Demon Doubt again. Fact is you are not there to apply the same cool-headed objectivity that is your normal daily stock in trade. You are trying to deftly negotiate that minefield of hopes and fears. Alone. With Arvo Pårt doing his level best to be a calming voice through the speakers.
So you try to be as objective as you can and ask other people’s opinions. And listen. Then act on what seems the best advice to you. I am grateful for advice from Joanne Jacobs in particular.
I have worked with a lot of great people and the site shows a good selection. And I have kept it simple. It is tailored to the iPad – that seems the way to go. I am working on a WordPress bridge between the website and this blog. That will have a database where you can search by client/author/title etc.
Could I have your help too? I would love it if you would leave comments/feedback below.