The following post was commissioned by Picador as a part of their 40 year anniversary. You will no-doubt know I was their long-standing art director so I cut the introduction. Picador asked me to recount the process of this specific jacket design.
At last I have been able to design a website without the miserable prospect of wrestling with Dreamweaver. Since it’s absorbtion into Adobe Creative Suite I had hoped it would work as smoothly as Photoshop. But it doesn’t.
Last summer Joanne Jacobs, introduced me to a new project called Hibrow that was yet to find the right designer.
There is a fair amount to say about design, its inception, creation, execution, reactions and reception. (Let’s skip occasional perdition.) Strictly speaking this blog is intended to highlight the back-stories to some of my design projects. This one ends back stage.
As designers it is our stock in trade to bring an experienced eye to our clients’ identities. We seek to present a clear message for them. We deploy our Visual Communication skills to show them in a confident, poised stance. Their goods, whether books, music or widgets made sparkly and their services reflecting their best qualities.
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Some times you deliver a job and never hear another word. This can be disconcerting. One minute you are intensely focussed on a mission. The next you are alone watching your child cycle off, without the trainer-wheels, suddenly redundant.
Other times it is very different.
This week I overheard two boys, about 8 years old, at the magazines section of WHSmith. One asked the other if he read comics. “Back in the day.” was the reply.
