A lunar eclipse occurs when Sun, Earth and Moon are in a perfect alignment, as we all learnt at school . . .
Well three things came together recently and there is some fugitive sendipity, some tangential connection between them so I thought I would take out my iQuill and see if I can resolve them.
I was struck this week by the occurances of the mis-typing of Obama and Osama. In particular the spectacularly dim Breaking News headline from Fox News who announced ‘Obama Bin Laden Dead’ across the world’s TV screens. Of course predictive text often throws up howlers. My recent attempt to type ‘baubles’ was replaced by ‘Bibles’ to unfortunate effect. The problem, more often than not, is that the rogue word is missed by spell-checkers that leave the wrong word as long as it is spelled correctly.
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As designers it is our stock in trade to bring an experienced eye to our clients’ identities. We seek to present a clear message for them. We deploy our Visual Communication skills to show them in a confident, poised stance. Their goods, whether books, music or widgets made sparkly and their services reflecting their best qualities.
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This week I overheard two boys, about 8 years old, at the magazines section of WHSmith. One asked the other if he read comics. “Back in the day.” was the reply.
